The youth are coming for Procter & Gamble’s greenwashing

In viral videos seen by 300,000+, youth activists on TikTok & Instagram target the world’s largest consumer goods company & its Charmin toilet paper brand over concerns about caribou habitat, boreal forest destruction, and Indigenous sovereignty.

Graphic credit: Washington Youth for Climate Justice

The influencers are calling out the Charmin toilet paper brand and raising concerns about declining caribou habitat, boreal forest destruction, and Indigenous sovereignty in Canada, where the company sources some of its fiber.

This public callout comes three months after shareholders defied the company and voted in favor of a proposal for P&G to assess how it can do better on forest sourcing and impacts — a clear indication that the world’s largest consumer goods company is not doing enough to deal with the financial threats of deforestation and forest degradation in its supply chains. Procter & Gamble has not released plans for how it will respond to the proposal.

Nearly a dozen youth activists and youth organizations joined environmental organization Stand.earth in posting videos using the hashtag #GreenOut22 and #WipeRightCharmin.

We challenge corporations and governments to treat people and the environment with respect, because our lives depend on it. www.stand.earth