Do you know where your toilet paper comes from? Consumers may be unknowingly complicit in flushing forests down the toilet.

New “Issue with Tissue” report flunks Charmin and other major toilet paper brands for using zero recycled content and instead relying on trees clearcut from vital ecosystems like the Canadian boreal forest.

Toilet paper sustainability scorecard by and NRDC.

Procter & Gamble, the maker of America’s leading toilet paper brand, must stop flushing forests down the toilet. Procter & Gamble has the innovation resources to bring Charmin into the 21st century. The question is whether the company will embrace its reputation as an innovator and start creating sustainable products using recycled and sustainably sourced materials instead of clear-cut trees.

Many consumers may be unwittingly complicit in flushing forests down the toilet.

We challenge corporations and governments to treat people and the environment with respect, because our lives depend on it.